Only Now studio has partnered with healthy pet food brand Edgard & Cooper to create a new range of dog treats that cater for all occasions.
Ten years ago, Edgard & Cooper revolutionised the pet food market by creating healthy dog food that is kind to nature. The demand for healthy and natural pet food is thriving as consumers increasingly care as much about what their pets eat as they do about their own diets.
As genuine dog lovers, it was important to the brand to capture the personality and energy of real dogs. A suite of illustrations depicting the eponymous pets enjoying the treats at different moments, adds warmth and emotion to the variant coding. A fun tone of voice helps to further suggest when each treat can be enjoyed, from training with ‘Top Dog Bites’ to chilling with ‘Snuggle Up Strips’.
The impactful combination of vibrant colours, playful naming and characterful illustrations, helps to catch your eye and bring a smile to your face, while helping shoppers navigate dog treats in a crowded supermarket environment. They not only look delicious, but reinforce the brand’s mission to make healthy, sustainable food for every dog.
Source: Only Now
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