April sees the rollout of a redesign of the Options Hot Chocolate brand by Springetts Brand Design Consultants.
Springetts were tasked with optimising the branding and pack design for the core and Indulgence Options ranges to broaden the brand’s appeal.
“We developed a visual architecture to help the brand establish a dual tier approach, allowing for the enhancement of taste credentials for the Options Indulgence range,” said Springetts managing director, Andy Black.
The consultancy was appointed around a year ago by Options owner Twinings, having previously worked on other projects for the company.
The new designs feature a subtly tweaked logo and use the Options ‘O’ as a focus. The on-pack girl illustration has been changed to make her look ‘more 21st Century’, according to Springetts.