Packaging Innovations: tesa Lift & Reseal First Real Innovation in Reclosure

SONY DSCtesa’s innovative Lift & Reseal, a high tech tape developed for the effective reclosure of flexible packaging, was recently showcased at  Packaging Innovations London.

Confirming the fact that Lift & Reseal is gathering impetus across the food, packaging and retail industries, visitors to the stand commented on how this reclosure system is the first innovation of its kind to actually work.

Peter Spencer, tesa’s Specialist Segment Manager, Manufacturing, comments “Packaging and resealing solutions are key to winning and retaining customers of convenience food products.  With factors such as quality, freshness through a product’s ‘life’, accessibility and ease of use influencing the purchasing decision, it’s easy to see why innovation in this area is so important.

In offering a new solution for resealing food packs, Lift & Reseal really does need to be seen to appreciate how such a simple idea can deliver added value to convenient food packaging.  The reaction received at Packaging Innovations was extremely positive, with many visitors saying how smart and well it works.”

Lift & Reseal was originally developed by tesa to provide a large supermarket group with a new and effective method to reclose food packs on its home baking and snack pack ranges.

More recently, a second major retailer implemented the tape with its own bespoke brand name ‘Peel Back & Reseal’ on a selection of product ranges.

Lift & Reseal provides consumers with an easy to use and effective resealing system, complete with a finger lift strip for easy peel back.  Designed to reclose packs more than 20 times, the tape remains adhesive faced as the pack reduces in size and remains usable even if the adhesive face becomes dusty or dead.

Through the tesacohesion customer care programme, food package providers benefit from an end-to-end installation and commissioning service, including provision of tape dispensers on a free-of-charge basis.  As part of this service, customers can be assured that the dispenser will be integrated into their packaging line within a day without any adverse effect on running speeds.

Following its first public appearance in the packaging trade arena, Lift & Reseal generated interest across many different segments of the food production and retail markets and the tesa stand took more than 40 business leads.

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