Advanced urges food and drink industry to digitise now to recover from COVID-19

Businesses should take advantage of government’s new e-commerce measures but they need to put in place the right technology first

Advanced urges food and drink industry to digitise now to recover from COVID-19

The food and drink industry needs to digitise now. These are the words of Advanced’s senior technology leader, Amanda Grant, who also says those that take a digital-first approach will be the first to bounce back from the current crisis. The warning comes after the government recently announced plans to ‘turbo charge’ the industry as the world begins to […]

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

BY John Eversley who is managing director, agency at WPNC

Ensuring Your Subscription Brand Is Up To The Task As Demand Booms

Food and drink brands across the UK are adapting fast to changing consumer behaviour resulting from the outbreak of Coronavirus. Stores have been under increased pressure since the beginning of the crisis, with many shelves stripped bare by anxious shoppers. This, in turn, has boosted online demand for groceries. One category that is particularly benefitting […]

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

McDonald’s Sochi Website Hijacked by Gay Activist to Protest Sponsorship

Scott Wooledge, an LGBT activist, has launched a parody version of McDonald’s Cheers to Sochi website in frustration of the Olympic sponsors not condemning Russia’s anti-gay laws. The website is hosted at cheerstosochi.org and has a near identical web address to the McDonald’s website URL and aims to act as a resource for people to confront the […]

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in stylish […]

Manchester United Signs up Trendy Liqueur Brand Aperol

Manchester United Signs up Trendy Liqueur Brand Aperol

Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner. The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches. Aperol’s signature drink […]

Absolut Unveils ‘Content-rich’ Trends Website

Absolut Unveils ‘Content-rich’ Trends Website

Absolut has revamped its website in a bid to engage fans by offering them content focused on real-time cutting-edge trends and collaborations. The new mobile-optimised site will seek to “immerse fans in the world of Absolut with fresh content focusing on cocktail culture and creative executions”, according to the vodka brand’s owner Pernod Ricard. Localised […]

McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment

McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former Burger King boss Bernardo Hees as chief executive. The fast food giant will no longer offer customers condiments such as Heinz Tomato Ketchup, Barbecue Sauce or Sweet and Sour Sauce. It is yet to announce a replacement supplier. A McDonald’s […]

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