Carlsberg teamed up with OMD and Clear Channel to combat the heat in Singapore with their latest creative OOH campaign – Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m […]
Denmark-based studio Kontrapunkt has redesigned the packaging for Carlsberg’s Black Gold pilsner. The new packaging nods to the brand’s historic Black Gold bottles, with more saturated black and golden colours than the previous design. Kontrapunkt has also added a black top cap to the packaging to help the beer stand out on the shelves. “From the […]
Carlsberg UK has acquired London Fields Brewery and will operate the business in a joint venture with Brooklyn Brewery from Brooklyn, New York. London Fields Brewery, which was founded in 2011 in the vibrant London Fields neighbourhood of Hackney, London, came to prominence through its range of iconic craft beers including Craft Lager, Easy IPA […]
Carlsberg UK has appointed Alistair Gaunt as vice president for its Nationals Sales Business Unit, reporting into chief executive officer Julian Momen. Gaunt, who will manage Carlsberg UK’s national pub and family brewers accounts, previously held the position of grocery sales director for Premier Foods for two and a half years. Having graduated from Durham […]
The Carlsberg Group has committed to eliminating carbon emissions and halving water usage at its breweries by 2030 as part of its new sustainability programme – Together Towards ZERO. An intermediate step includes the exclusive use of renewable electricity at its breweries by 2022. Together Towards ZERO is a response to increasing consumer demand for […]
Carlsberg UK has announced Toast Ale as the winner of its first YOUR BEER, here? competition which gave independent breweries the chance to secure a listing in its new Crafted Handbook, launched on June 2. Toast Ale will feature alongside 65 beers and ciders in this year Handbook, which also includes five new draught and […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
Cambodia may be a small market, but it’s safe to say nearly all Cambodians (okay, men!) are beer lovers. And adding to the spirit of the industry, Carlsberg launched its bottles in the market earlier in 2017. Carlsberg, known globally for their premium mild beer, is certainly not unknown to Cambodians, but the challenge ahead […]
The 2017 edition of Carlsberg UK’s Tapster’s cask ale guide has been launched featuring 82 of the UK’s leading British cask ales from the nation’s favourite brewers and small craft producers, including premium bottled ales and bag-in-box cider. Six new permanent brews have been added to the new-look brochure, which this year, includes more monthly […]
Carlsberg UK has launched a competition –YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio. The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio. […]