Taxi Studio have been helping Carlsberg UK rediscover their Danish roots as they continue to re-align their brand with their Scandinavian homeland. To help translate the new positioning and celebrate 170 years of brewing excellence, They have created limited edition packaging, aptly titled ‘The København Collection’. Carlsberg’s founder, J.C. Jacobsen was renowned for his obsession […]
Carlsberg Group revealed that Philip A. Hodges will join them as EVP Supply Chain and member of the Group’s Executive Committee (ExCom) from 1 February 2017, replacing Peter Ernsting who left the company at the end of 2016. Phil brings extensive experience in supply chain and finance from various international positions. He last served as Senior Vice […]
Carlsberg is set to take the first step towards revitalising its flagship brand, with a bold relaunch of Carlsberg Export from January 2017 and a £15m marketing spend designed to connect with millennial drinkers. The look and feel of Carlsberg Export will be transformed with a stylish new design by Taxi Studio, that reflects the brand’s […]
Carlsberg UK has launched an innovative and convenient beer dispense solution for bars and food-led outlets, called DraughtMaster, which is set to be a step-change in the availability of quality draught beer in the UK on-trade. The compact solution enables restaurants or casual dining outlets with limited space available, the chance to stock premium lager […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
The new design of Carlsberg’s Green Fiber Bottle was revealed on September 28, as 500 business leaders joined the Sustainable Brands community at the Sustainable Brands 2016 Copenhagen conference, aimed at inspiring business success through innovation and ‘Activating Purpose’ towards a sustainable future. As part of the work of the Carlsberg Circular Community, Carlsberg kicked […]
A beer tap in the seat? Foot massage or a 15 course dim-sum meal? Carlsberg does the taxi experience better for Hong Kong commuters in its latest campaign. The total global number of licensed taxi and private hire vehicles and driver licenses reached record levels this year. Total licensed vehicle numbers in England alone increased […]
With more and more brands on the shelves and increased competition from new regional breweries, German consumers found it increasingly hard to separate the wheat from the chaff. Or, maybe more accurately, the hop from the chaff. Presented with this challenge, Kontrapunkt and Carlsberg Germany looked to give the can a new refreshed facing by […]
Carlsberg UK is partnering with Brooklyn Brewery to handle the exclusive distribution of their beer portfolio in the UK, following agreement to transfer distribution rights from James Clay effective 30 December 2016. Brooklyn Brewery is an independent brewer whose mission is to brew flavourful beers that reflect and enrich the life, traditions and culture of […]
Following increased investment from leading beer and beverage company, Carlsberg UK, Italian beer brand, Birrificio Angelo Poretti, has experienced record sales growth, now up 150%. Poretti has become a key focal point for Carlsberg UK in the past 12 months, and recent investment has been used to launch a national sampling campaign – aiming to […]