Patrón Tequila Introduces Gran Patrón Smoky

As consumer demand for more refined and unique spirits continues to grow, Patrón Tequila, producer of the world’s highest-quality ultra-premium tequila, launches Gran Patrón Smoky.

Using agave that is roasted with mesquite for about seven days in small underground stone pits, Gran Patrón Smoky brings a new level of meticulous detail and distinct taste to the Gran Patrón portfolio, Patrón’s most premium line of artisan-ally crafted tequilas.

Gran Patrón Smoky honours traditional production methods dating back hundreds of years. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the highest-quality, 100 percent Weber Blue Agave.

To create the distinctively smoky aroma and taste of this extraordinary tequila, the heart of the agave plant, the piña, is roasted in underground stone pits at the Patrón Hacienda distillery in the Highlands of Jalisco, Mexico.

The cooked agave is then slowly crushed with a volcanic stone tahona wheel before the juice and agave fibers are placed together in pine wood fermenters and then distilled in small-capacity copper pot stills.

“At Patrón, from the beginning, we have always been dedicated to preserving traditional tequila-making techniques. With Gran Patrón Smoky we’ve taken that commitment one step further by exploring the ancient method of roasting the agaves in small, underground stone pits, resulting in a balanced yet complex smoky flavour,” said Lee Applbaum, Global Chief Marketing Officer at Patrón Tequila.

Gran Patrón Smoky is characterised by its aroma of artichoke, pepper, spices, and hints of sweet citrus. It has a smooth and sweet taste, with very distinctive smoked agave and citrus notes, and a long peppery finish.

Bottled at 101 proof, Gran Patrón Smoky will be available in limited supply in select US markets starting in September 2018, with broader expansion planned for 2019. Gran Patrón Smoky is an ultra-premium tequila, packaged in an elegant 750ml tall bottle.

In a nod to the roasting process, the bottle is topped with an elegant wood stopper and Portuguese cork closure to symbolise the materials used in cooking of the agave, and is adorned with ‘smoke’ climbing the front label. With a suggested retail price of $199, Gran Patrón Smoky is perfect neat, on the rocks, or in a premium cocktail.

Source: Patrón Tequila

  Alcohol, Beverage, Gran Patrón Smoky, Marketing, Patrón Tequila, Product Launch, USA