Pepsi Dresses Up As Coca-Cola in New Halloween Ad

This Halloween, Brussels, Belgium-based ad agency Buzz In A Box created a humorous ad for Pepsi that reflects the brand’s competitive relationship with Coca-Cola.

Consisting of a simple but brilliantly executed image, the ad shows a can of Pepsi wearing a red cape that is marked with Coca-Cola’s iconic logo.

The tagline reads “We wish you a scary Halloween!”—as one typically dresses up in a scary costume for this festival, the ad slyly allude to how Coca-Cola is the “scarier” soda option.

  Advertising, Beverage, Buzz In A Box, Coca Cola, Costume, Halloween, humour, Pepsi