Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Pepsi’s New Campaign Sends Paul Rudd and Michael Peña Out of this World

Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]

Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]

Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Lionel Messi and Mohamed Salah Go All In for the Love of Pepsi

Pepsi premieres its 2019 global football campaign under the brand’s new international platform and tagline, ‘Pepsi, for the love of it’. Encouraging people to go all in for the things they love, ‘for the love of it’ is brought to life through the brand’s passion of football – which has been at the heart of […]

Pepsi Sets Record Straight on Viral Question – “Is Pepsi Ok?” – with Epic Super Bowl Campaign

Pepsi Sets Record Straight on Viral Question – “Is Pepsi Ok?” – with Epic Super Bowl Campaign

Pepsi is no stranger to the Super Bowl and in 2019, the brand is using the world’s biggest stage to answer the question “Is Pepsi OK?,” showing the world – and the internet – once and for all that Pepsi is so much “more than OK!” The brand’s highly anticipated in-game advertisement, “More Than OK,” […]

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi Unveils Global ‘For the Love of It’ Strapline in Marketing Overhaul

Pepsi is launching a new global marketing platform with the strapline: “For the Love of It.” Replacing “Live For Now” – Pepsi’s first global strapline, which has been in play since 2012 – it will be launched throughout the year in more than 100 markets, starting with countries in Latin America and Eastern Europe. The slogan is accompanied by a […]

Pepsi Taps Country Music Star Dierks Bentley for ‘Generations’ Campaign

Pepsi Taps Country Music Star Dierks Bentley for ‘Generations’ Campaign

Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year. The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson […]

Pepsi Generations Summer Campaign Celebrates the Brand’s Rich Music History With Retro Cans

Pepsi Generations Summer Campaign Celebrates the Brand’s Rich Music History With Retro Cans

Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA & Pepsi Announce ‘New Rules’ For Champions League Final Opening Ceremony Presented By Pepsi

UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the […]

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Painting The World Blue: Pepsi Loves & Lives Football with Global 2018 Campaign

Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]

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