Throughout history Pepsi has brought joy to each generation, connecting fans with the entertainment that has made the brand an icon in pop culture. With the world’s most popular sport in the hearts and minds of people more than ever, Pepsi announced its global 2018 “LOVE IT. LIVE IT. FOOTBALL.” campaign. From share-worthy content with […]
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]
PepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company’s global brand of purified water: Aquafina. PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others. Aquafina is the world’s best-selling water and having […]
Pepsi announced its continued dynamic partnership with FOX’s hit TV show, EMPIRE, for the series’ third season, which will bridge art, music and pop culture. In the season’s spring return on March 22, Pepsi will retreat to the Lyon’s den to give fans a deeper glimpse into their favorite family drama with new and immersive […]
America’s favourite Uncle is back. The beloved elderly alter ego “Uncle Drew,” played by Cleveland Cavaliers star Kyrie Irving, is returning to school fans on basketball commentary with the release of a new “Uncle Drew” clip called All-Star Game. The content is available on the all-new UncleDrew.com which is fully available tomorrow at the start […]
Throughout 2017, Pepsi is celebrating life’s live for now moments. Moments when we decide to let go, choose to act, follow our passion and nothing holds us back. And there is no better live for now moment than the uninhibited moment of passion from a true football fan. In PepsiCo’s second year of its UEFA Champions […]
How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think. The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New […]
Pepsi announced the launch of The Sound Drop, a new music platform, in partnership with iHeartMedia, Shazam and MTV, that will provide emerging artists with a powerful stage to promote their story, share their art and connect directly with their fans. The Sound Drop will officially launch at 2016’s MTV Video Music Awards with appearances […]
From hieroglyphics to pictograms, conversations have certainly evolved – yet throughout history, non-verbal communication has continued to transcend borders, connect cultures and speak volumes, without ever uttering a word. Today, communication around the world has been emojified with the whimsical, emotion brimming and visually surprising rotund digital images moving beyond just the keyboard. In celebration […]
Inspired by overwhelming fan demand, Pepsi announced that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and foodservice locations in Canada and the U.S. this summer. To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on […]