How similar are the small joys in your life to the adrenaline-fuelled highs of a post-touchdown dance by a millionaire football star? Pepsi thinks the two might just be closer than you think.
The Beverage Giant continues a season-long NFL marketing effort tonight with the second ad in its #BreakOutThePepsi campaign. The spot also features New York Giants wide receiver Odell Beckham, Jr.’s debut in his new role as Pepsi spokesperson.
With creative by BBDO New York, the work compares the everyday victories of average Americans to the replay-worthy highlights that characterize pro football. Its running theme could be summarized as “NFL superstars: They’re just like us… but not really at all.”
In “Checkers,” (above) a Pepsi Zero drinker likens the brief thrill he experiences after besting a senior citizen in a board game to Beckham’s famous end zone boogies.
This is the first of two ads starring Beckham; the second will air in late October. Pittsburgh Steelers wide receiver and end zone twerking enthusiast Antonio Brown kicked off Pepsi’s 2016 NFL effort with “Phone Number,” (below) which September 2016.
The new campaign will debuted during October 3rd’s Monday Night Football game between Beckham’s Giants and the undefeated Minnesota Vikings.
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Creative Director: Monty Pera
Creative Director: Don Marshall Wilhelmi
Associate Creative Art Director: Todd Rone Parker
Associate Creative Copy Director: Dan Kelly
Group Executive Producer: Julian Katz
Executive Producer: Matt Nowak
Business Manager: Paul Cisco
Senior Account Director: Ladd Martin
Account Director: Lauren Munilla
Account Executive: Cornelia Madsen
Planning Director: Chris Cummings
Engagement Planning Director: Yin Chung
Production Company: World War Seven
Director: David Shafei
Director of Photography: Bryan Newman
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Supervisor: Michael Mitchell
Edit House: Fluid
Editor: John Piccolo
Assistant Editor: Evan Johnston
Executive Producer: Laura Relovsky
Senior Producer: Valerie Iorio
Flame/VFX: Chris Davis
Flame Assistant: Cliff Moller
Colorist: Stephen Picano
Audio: Mr. Bronx
Audio Engineer: Eric Hoffman
Producer: Claudia Gaspar