Perrier Brings Bold & Tasty Refreshment to LA with the Launch of Perrier & Juice Drink

Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available for the first time in the US, and brought exclusively to the Los Angeles area. The new product line features the iconic Perrier mineral water, mixed with real fruit juices and a touch of sugar, for a treat worth savouring during life’s most extraordinary moments.

Perrier & Juice drink is available in three vibrant flavour combinations – Strawberry & Kiwi, Peach & Cherry, and Pineapple & Mango – all of which are invigorated with touches of apple and lemon juices to round out the flavours. Whether Angelenos are looking for a bubbly burst of berry sweetness, a tangy and tart kick, or a taste of the tropics with a twist, Perrier & Juice drink delivers juicy and alluring flavour combinations.

“We are excited to take thirst-quenching refreshment up a notch with the introduction of Perrier & Juice drink,” said Grant McKenzie, VP & General Manager International Brands. “We know our consumers are craving flavourful refreshment options and we can’t wait to introduce Los Angeles consumers to this new bold and juicy treat.”

Perrier & Juice drink is available in 8.45 fl oz slim can four-packs and 11.15 fl oz sleek cans at select retailers throughout the greater Los Angeles area. The product is also available for home or office delivery through ReadyRefresh by Nestlé. Containing only 45 calories per the 8.45 oz slim can and 60 calories per the 11.15 oz sleek can, the fresh, flavourful selection of Perrier & Juice drink products is ideal for a refreshing treat any time of day.

To celebrate the LA launch of the deliciously juicy Perrier & Juice drink, Perrier is taking inspiration from their fruit fusion combinations to deliver another dynamic pairing – hip-hop and yoga.

In partnership with Y7 Studio, Perrier is hosting a Perrier Gym & Juice pop-up on Saturday August 18, 2018 at The Americana. Consumers are invited to stop by the all-day event, which will include five hyped-up Y7 Vinyasa sessions, a fully stocked Perrier & Juice drink bar, live DJs with Power106, exclusive swag giveaways, photo experiences and more.

Source: Perrier

  Beverage, Los Angeles, Marketing, Non Alcoholic, Perrier, Perrier & Juice, pop-up, Product Launch, USA