PIMM’s Serves up Summer of Sport at The Pimm’s Garden in London’s Flat Iron Square

You’re cordially invited to a summer garden party with PIMM’s, as the quintessential summer tipple and Official Partner of Wimbledon opens The Pimm’s Garden at Flat Iron Square this summer.

Opening on Monday 1^st July, The Pimm’s Garden will recreate a traditional English garden and feature screens to watch the best of the summer’s sport, including Wimbledon, until the end of August.

Visitors will also be able to compete with their friends in an array of free ‘garden games’, including corn hole, garden Jenga and mini-tennis, which includes it’s very own umpire chair to ensure fair play at all times.

The garden, which includes stripey deckchairs, picnic benches, flower garlands and a photo-ready flower wall on a perfectly manicured English lawn, is the perfect place to enjoy a spot of sport with a PIMM’s in hand. As well as Wimbledon, other sporting events will be shown throughout the summer months.

PIMM’s fans will also be able to enjoy the British favourite in ice pop form, with PIMM’s POPS being available on site alongside the traditional PIMM’s No.1 drink, served in both classic and Spritz form.

Lizzy Forster, PIMM’s Senior Brand Manager, Europe, says “If there are two things that we love during the summer, it’s watching sport with a PIMM’s in hand. For those who couldn’t be courtside at Wimbledon this year, The Pimm’s Garden will serve up all the tennis action alongside the best of summer sport – or is just the perfect spot to relax in the sun. It’s PIMM’s O’Clock all summer long!”

The Pimm’s Garden is located at Flat Iron Square, 64 Southwark St, London SE1 1RU. It is free to enter throughout the summer, and will be available on a first come, first served basis.

The PIMM’s menu will include:

• PIMM’s No.1 – a mix of PIMM’s No.1 Cup topped up with lemonade and a garnish of strawberries, orange, cucumber and a sprig of mint
• PIMM’s Spritz – PIMM’s No.1, lemonade and a splash of sparkling wine
• PIMM’s No.6 (Vodka Cup) with botanical tonic or citrus tonic
• PIMM’s POPS ice pops

Source: Diageo

  Alcohol, Beverage, Diageo, Experience, Flat Iron Square, Marketing, Pimm’s, pop-up, Promotion, The Pimm’s Garden, Wimbledon