Family-run fine foods manufacturer Potts’ has announced the launch of its new packaging design, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future.
In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has made the eco-conscious decision to decant their range of premium stocks into aluminium ‘beer’ cans. The packaging, which is now 100% recyclable, is a category first and positions Potts’ as a pioneer brand in the fight against plastic waste.
This Way Up, the multi award-winning packaging design consultancy who worked with Potts’ on their original brand identity has also worked on this recent update to the design. In addition to shifting to a recyclable format, the brand has had a design refresh, incorporating new illustrations on pack which help to communicate the brand’s premium, and fresh credentials.
“Potts’ are one of the most innovative and inspiring brands out there” said Chris White, Co-Founder & CEO of This Way Up. “We’ve worked with them since they first launched and have really enjoyed watching them flourish. They’re committed to the fundamental principle of producing quality recipes that inspire happiness, and this bold, but conscious shift with their packaging format wholly complements their beliefs.”
“We founded Potts’ upon a belief that simple, fresh and wholesome food can help to make people happy” said Owen Potts, CEO of Potts’. “But how can we be truly happy when we see the damage that’s being done to our planet by single-use plastic waste? This is our contribution to trying to make our world a happier and healthier place, that will be around for many more generations to enjoy.”
Source: This Way Up