Family-run fine foods manufacturer Potts’ has announced the launch of its new packaging design, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future. In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has […]
Halo launched this February and, despite zero media spend, garnered global media coverage and conversation, catapulting the brand into the coffee limelight. Halo is now seeking to raise £1.6m to aggressively grow the business in the UK and globally. It is fundraising through Growthdeck, the private investor platform which, since launch in early 2016, has […]
While meal kit delivery services like Blue Apron have become all the rage in recent years, they’ve often been criticized for the massive amount of waste that they produce. That’s why Blue Apron’s latest campaign aims to position the service as one that is actually “better for the environment” despite its superfluous packaging. In a […]
PepsiCo Pakistan has launched “Lighting up Lives,” a nationwide campaign created by Walter Pakistan that invites consumers to help deliver eco-friendly lighting to underprivileged communities simply through buying a bottle of Pepsi during the holy month of Ramadan. Pepsi is the global partner of Liter of Light, an organisation dedicated to bringing eco-friendly lights to […]
Lifestyle website Inhabitat recently introduced us to “the world’s smartest pizza box”—the “GreenBox” is an “eco-friendly, easy-to-use, transforming design” that improves upon the conventional, inefficient pizza box. Designed by the late William Walsh after a series of experimentation, the GreenBox is a patented design that is made of 100% recycled materials—it is now available in […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
The Russian agency Red Pepper has come up with a clever and creative packaging design for an eco-friendly beer. In the above video, they stated that many concept designs for beer are beautiful—however, a lot of additional information has to be inserted into the packaging before it can be sold. Due to this requirement, many […]
Leahy-IFP’s Space Saver Beverages was a recipient of Beverage Industry magazine‘s Best Package Design 2013. The 5-liter, shelf-stable, bag in box format is specifically designed for the foodservice industry and retail/club store space. By combining convenience and quality, its innovative design is an ideal private label format for ready-to-drink juices, teas, and more. Space Saver’s […]
Is it a bird? Is it a plane? No, it’s a DomiCopter! Scooters and cars could one day be swapped for 21st century flying machines following exciting technological research undertaken by Domino’s Pizza. The DomiCopter is a lightweight flight aircraft, capable of travelling vast distances at high altitudes all whilst carrying Domino’s pizzas. Sci-fi comics […]
McDonald’s has decided to renewing its brand image integrating the architecture of its restaurants with a renewable energy source thanks to new solar carports built to offer customers a useful and ecological way to protect their cars. Alkmaar, Schagen and Burgerbrug are the towns chosen for this experimental project: the installation of a carport for […]