Pringles Returns to Super Bowl Advertising with New ‘Flavour Stacking’ Spot

The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles, known for its bold flavours, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavour Stacking’ campaign.

The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon that is ‘Flavour Stacking.’

Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique ‘Flavour Stacks’. Pringles flavours are insanely-accurate on their own, but they can also be stacked together to create a mind-blowing taste with each combination. Check out these flavour stack combos for game day:

• Pringles Napkin Free Nachos: Flavours Required: Jalapeño, Original, Cheddar & Sour Cream
• Pringles No Mess Chicken Wings: Flavours Required: BBQ, Buffalo Ranch, Ranch
• Pringles Delivery Free Pizza: Flavours Required: Pizza, BBQ, Cheddar Cheese

“Pringles is thrilled to be back after making its debut last year with the concept of ‘Flavour Stacking’,” said AnneMarie Suarez-Davis, vice president of marketing for Pringles. “‘Flavour Stacking’ has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavour combinations, and this year’s ad imagines the extreme sadness one would feel if they couldn’t enjoy the taste of Pringles.”

The :30 ad created by Grey Group will air during the 2nd quarter and will be seen nationally on TV and online streaming versions of the game. The full ad can also be seen on Pringles’ social channels ahead of the Game, including on YouTube and Pringles.com. The ad will be supported by a fully integrated marketing campaign including PR, digital, social media, eCommerce and product sampling.

“‘Flavour Stacking’ is so uniquely ‘Pringles’ – and has been fundamental to the brands recent success – we knew it was the right place to play again for this year’s Super Bowl. There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively we looked to culture to bring that fact to life in a relevant – and funny – way.” John Patroulis, worldwide chief creative officer at Grey.

Pringles will also be prompting their loyal fans in cities of the two teams playing in the Super Bowl via Twitter on Jan. 31and Feb. 1 to tweet for their chance to win a free Pringles ‘Flavour Stack’ delivery via Fooji for their watch parties.

Source: Kellogg Company

  Advertising, Campaign, Flavour Stacking, Food, Grey Group, Kellogg Company, Marketing, Pringles, Super Bowl, USA, Voice Technology