SKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, continues to expand its popular Infusions line, adding SKYY Infusions Bartlett Pear just in time for fall. With the introduction of the latest addition to the award-winning SKYY Infusions lineup, the brand becomes the only premium vodka to offer a Bartlett Pear varietal.
By delivering “true-to-fruit” flavours, SKYY Infusions provides fans with an authentic premium vodka made from natural ingredients to capture the essence of each fruit flavour. With SKYY Infusions Bartlett Pear, consumers will enjoy notes of fleshy ripe pear with bright juicy flavour, finished with a dry and crisp taste, ideal for autumnal cocktails.
“The Bartlett is what comes to mind when you think of traditional pear flavour,” said Otis Florence, Global Ambassador, SKYY Vodka. “SKYY Infusions Bartlett Pear is perfect for mixing in your favourite cocktail and pairs beautifully with a splash of ginger beer or in our signature cocktail, The Bartlett Bee.”
“Consumer demand for natural tasting products has been the driving force behind the success of the SKYY Infusions line,” said Richard Black, Vice President of Marketing, White Spirits and Cordials, Campari America. “Repeat purchases of SKYY Infusions made a sharp uptick in 2015. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”
This new entry taps into the growing pear flavour trend in the US The renewed interest in pear ciders, as well as pear-based liqueurs, has brought attention back to the gentle-flavoured fruit, which was first introduced in the US back in 1799. When selecting the varietal, SKYY Infusions looked to the Bartlett pear – the number-one grown and sold pear in America, accounting for 50 percent of the American pear crop.
SKYY Infusions Bartlett Pear will be featured at on- and off-premise sampling events, and through the franchise’s upcoming winter promotion, SKYY Holidayy. The new flavour will also be highlighted in marketing communications throughout the season.
SKYY Infusions Bartlett Pear complements the brand’s existing line of award-winning premium flavours, which includes Citrus, Honeycrisp Apple, Tropical Mango, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Passion Fruit, Cherry and Raspberry. Since the introduction of SKYY Vodka in California in 1992, the brand has always been an innovator. With the development of SKYY Infusions, first released in 2008, SKYY Vodka charted a new course for flavoured vodkas by creating products that cater to the current consumer trend toward natural, infused products that elevate the taste experience. SKYY Infusions have quickly become a centrepiece of classic and contemporary cocktailing.
SKYY Infusions Bartlett Pear is 70 proof (35% ABV), is available in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($19.99). The entire SKYY Infusions collection can be enjoyed simply on the rocks, with club soda, or in other delicious, sophisticated cocktails.
Source: Campari America
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