KP Snacks has completed a massive make-over of crisps, snacks & nuts fixtures in over 150 independent convenience stores across the UK. It marks the latest wave of activity for the company’s hugely successful SnacKPartners category initiative, which has proven to drive average sales uplift of +40% in participating stores by following a clear and simple core range guide, plan and advice.
Over the last six weeks a dedicated team has visited independent convenience stores across the UK and put its tried and tested category advice into place. This includes stocking the best sellers, how to display and layout the fixture and how to use merchandising solutions to maximize awareness and visibility in store. Over the coming weeks sales will be monitored in all participating stores to capture the sales uplift that implementing the advice has achieved.
Matt Collins, Trading Controller Convenience, KP Snacks comments:
“Convenience is a priority channel for the crisps, snacks & nuts category and we remain fully committed to helping retailers make more from it. Through our SnacKPartners programme we’re able to show retailers how making just a few simple changes in store can result in significant incremental sales. Working together we’re confident we can achieve even bigger and better sales. Our extensive portfolio offers a real variety of leading household brands, including favourites such as McCoy’s, Hula Hoops, POM-BEAR and KP Nuts. This year, retailers can expect to see more focus on our core range, as well as a sprinkling of truly exciting NPD.”
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