SNICKERS Fixes the World in new Super Bowl campaign by BBDO New York and AMV BBDO

SNICKERS will have a :30 spot entitled “SNICKERS Fixes the World” that will run during the first quarter of the game, but the brand released a special long-form version on their YouTube page.

In the iconic candy brand’s signature humor, they present an absurdly satisfying solution for fixing the world when the world is clearly not itself.

The new commercial honors the tenth anniversary of the “You’re Not You When You’re Hungry” campaign, one of the most awarded and well-known campaigns in advertising history, and marks the 90th anniversary of the iconic SNICKERS candy brand. This will be SNICKERS’ sixth Super Bowl ad in the past decade.

Source: AMV BBDO & BBDO New York

  AMV BBDO, BBDO New York, Mars Incorporated, Snack Bar, SNICKERS, Super Bowl, TV Commercial