PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented and charismatic surfers on tour, will enhance the brand’s existing mission to turn every single day into the ultimate moment of play.
“We are very excited to launch Go Flavorfully and to re-establish the open-minded and bold SoBe roots in surfing by partnering with Seabass,” said Linda Lagos, Director of Marketing, SoBe. “Seabass possesses a unique combination of talent and charisma that is not only a natural extension of this campaign, but also reflective of the brand’s proud heritage in surfing.”
SoBe is no stranger to the surfing community, having previously supported amateur surfers through its sponsorship of the Eastern Surfing Association and later expanding into pro surf tours including the Bank of the West U.S. Open of Surfing in Huntington Beach, Cali. The partnership with Seabass brings a new dimension to the SoBe brand as he continues his rise on the ASP World Tour. Armed with a vibrant personality, the popular surfer from Hawaii has successfully captured both a Vans Triple Crown and Reef Hawaiian Pro title.
This summer, to help promote the Go Flavorfully campaign, SoBe is bringing back its iconic fleet of customized 1960s SoBe Love Buses, which will hit the streets in Denver, Phoenix and Southern California giving consumers the opportunity to sample SoBe products and playfully taste summer the SoBe way.