http://www.youtube.com/watch?v=oEisS1116zs
SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is!
The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling new trio to consumers than the funny and familiar Ocean Spray Veteran and Rookie Growers.
The new advertisement kicks off a fully integrated marketing campaign including advertising, print and social media.
Made exclusively for the SodaStream home soda making system, the Cranberry, Cranberry Raspberry and Cranberry Grape flavours are a good source of Vitamin C and help bring festive, fizzy refreshment to consumers that are using SodaStream, the simple and affordable home soda maker that turns tap water into soda instantly, without the need for batteries or electricity.
“Ocean Spray Cranberry Juice Drinks have been a natural mixer with sparkling water for years, and now consumers can enjoy the perfect combination just the way they like it,” stated Daniel Birnbaum, CEO of SodaStream.
“The introduction of these co-branded flavours is a great way to proclaim ‘Fizz the Season’ with SodaStream, as consumers seek fun, innovative new ways to share the holidays with family and friends.”
Each bottle of Sparkling Juice Drink Mix makes 12 liters. The flavours are now available at retail and online for $6.99.
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