SodaStream Proud to Support Pride by Revisiting History in New Campaign

SodaStream Proud to Support Pride by Revisiting History in New Campaign

SodaStream, a leading sparkling water brand, has celebrated Pride Month by unveiling its latest video campaign, tweaking classic portraits from the past to celebrate the LGBTQ community. Photographs endure the test of time, which is why SodaStream decided to revisit classical moments through an LGBTQ perspective. From miners proudly posing in their rough-work attire and a […]

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream unveiled its latest video campaign, “Say Goodbye”, featuring Game of Thrones actors Thor Bjornsson AKA “The Mountain”, Hannah Waddingham AKA “Septa” and Kristian Nairn AKA “Hodor”. Capitalising on the popularity of the programme, which is due to conclude its eighth and final season on May 19, the video shows each actor struggling with single-use […]

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

Built to reflect how people drink water today, the new hydration platform from PepsiCo, is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to […]

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream Launches April Fools’ Day Prank Product with Astronaut Scott Kelly

SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]

SodaStream Unveils New Viral Video with Big Bang Theory’s Mayim Bialik & Game of Thrones’ Kristian Nairn

SodaStream Unveils New Viral Video with Big Bang Theory’s Mayim Bialik & Game of Thrones’ Kristian Nairn

Sparkling water brand SodaStream, has launched its new environmental global campaign – “The Homo-schlepiens” – featuring The Big Bang Theory’s Mayim Bialik and Kristian Nairn from Game of Thrones. Set in the future, “The Homo-schlepiens” sees Mayim as an anthropologist, recalling her first encounter with a Homo-schlepien played by Kristian. The story moves backwards and forwards in time to reflect […]

SodaStream Reveals April Fools’ Day Prank with Paris Hilton

SodaStream Reveals April Fools’ Day Prank with Paris Hilton

SodaStream International Ltd. announced that it was the brand behind NanoDrop; a fun new April Fools’ marketing campaign featuring one of today’s most recognizable television and media personalities, Paris Hilton.  The campaign brings attention to the environmental scourge our planet faces due to pollution from single use plastic water bottles. The SodaStream NanoDrop campaign features humorous video […]

Scarlett Johansson is SodaStream’s First-Ever Global Brand Ambassador

Scarlett Johansson is SodaStream’s First-Ever Global Brand Ambassador

SodaStream International Ltd. has signed actress Scarlett Johansson as its first-ever Global Brand Ambassador. Johansson, a Tony winner and four-time Golden Globe nominee, will become the face of a new marketing campaign for the world’s leading home carbonation system. The multi-year partnership will kick-off when SodaStream premieres its first ad featuring Johansson during Super Bowl […]

SodaStream Launches Ocean Spray Co-Branded Flavours

SodaStream Launches Ocean Spray Co-Branded Flavours

SodaStream is helping consumers ring in the season with the merriest of berries—cranberries that is! The leading manufacturer and distributor of home carbonation beverage systems announced the launch of three new flavours co-branded with Ocean Spray, in advance of the most popular cranberry time of the year. And who better to introduce this dazzling new […]

EBOOST and SodaStream Join Forces

EBOOST and SodaStream Join Forces

SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers. “Energy drinks are a fast-growing sector in beverages, and we […]