SodaStream International, the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers.
“Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio,” stated Daniel Birnbaum, CEO of SodaStream.
“Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices.”
“EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking,” says Jillian Michaels, EBOOST’s Chief Energy Officer.
“I’ve always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home.”
EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of vitamins such as C, D, B12, B6, and Zinc.
The initial flavors will be Orange and Super-Berry, which will be available during the second half of 2013. The terms of the agreement were not disclosed.