“World of Zing challenged us to add more ‘zing’ to their brand. Our starting point was a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit,” revealed Springetts in their release.
“These were then visually expressed through artistic mark making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking, with striking on-shelf impact.”
Source: Springetts Brand Design