Starbucks Launch The Roastery Mobile Experience

Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks.

article-02-a-largeThe experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once.

article-02-b-largeCreated by AKQA and powered by iBeacon trigger points, the mobile experience tells the roasting story as you move throughout the entire high-end Starbucks “Roastery” experience.


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