Starbucks Launch The Roastery Mobile Experience

Starbucks have created Starbucks Reserve, a brand of rare small-lot coffees, and opened a Roastery and Tasting Room in Seattle, a unique experience that is also the world’s largest Starbucks.

The experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee, all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once.

Created by AKQA and powered by iBeacon trigger points, the mobile experience tells the roasting story as you move throughout the entire high-end Starbucks “Roastery” experience.

  AKQA, Beverage, Digital, Experience, iBeacon, Marketing, Mobile, Non Alcoholic, Promotion, Starbucks, Starbucks Reserve, Tasting Room, Technology, USA