Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide.
Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the love by putting their Sweet Tea’m to work, enacting random acts of kindness in cities all over the U.S., while also offering a virtual portal where people can share and send “sweet acts” online.
To launch the Be Sweet Out There campaign, Sweet Leaf Tea hosted a larger-than-life event on New York City’s High Line, in which the brand presented an interactive bottle cap installation that contained 3,300 caps with 267 random sweet acts written on them.
Each cap encouraged individuals to do things like “Hail a cab for a stranger,” “Give someone a compliment today,” etc. Promoting an everyday effort to be kind, the Be Sweet Out Therecampaign will continue to spread through in-person sweet act demonstrations by the brand’s Sweet Tea’m, and virtually through a microsite where do-gooders can share and send sweet acts via social media channels like Twitter and Instagram.
“From simple, authentic ingredients to the homemade goodness you find in every sip, we know it’s the little things that often mean the most. And we believe that, like our tea, everyone has a little sweetness in them,” said Meghan Conboy, Marketing Manager of the Sweet Leaf Tea brand.
“We called on New Yorkers and are now calling on everyone to show us how sweet they really are. While these sweet acts are small gestures, we look forward to seeing them spread to really showcase the spirit of human compassion.”