Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital.
Conceptualised by Lowe Lintas Bengaluru, this campaign is designed to encapsulate how Swiggy has been “Changing the Way India Eats.”
According to Swiggy’s market research, consumers turn to the convenience of online food ordering through Swiggy for a wide range of occasions, more commonly known as “Swiggy-ing”. Devised in keeping with India’s changing gastronomical culture, the campaign brings to life various food ordering occasions, showcasing how Swiggy plays a role in the consumers’ lives. The TVCs make for an intriguing watch as they explore relatable real-life scenarios that have made Swiggy a household name today.
“As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users,” said, Srivats TS, VP Marketing at Swiggy.
With this campaign, Swiggy has moved beyond the digital landscape, further strengthening its use of the outdoor medium and reaching out to the consumers through television. Considering the relevance of the campaign, the ads are being aired on channels spanning the genres of Hindi and English entertainment, Movies, Music, Sports, Lifestyle/Travel and News. Given Swiggy’s strong uptake, the ads will also be aired across some of the top regional channels.