Fast food brand Taco Bell recently unveiled its first revamped logo–created by Lippincott and the Taco Bell’s internal design team TBD–in 20 years, in time for the opening of its new Las Vegas flagship restaurant.
According to the brand, it’s undergoing an “evolution”, in which this fresh identity reflects the company’s new “one size doesn’t fit all” strategy.
Unlike it’s former, more retro and rigid visual, this new logo is stripped back and enables greater customization in terms of colours, patterns and textures.
“We’re updating every part of the brand. Our logo just needs to keep up with the rest,” explained Marisa Thalberg, CMO of Taco Bell.
Source: Design Taxi