Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in stylish […]

McCann Celebrates 120 Years of Shredded Wheat

McCann Celebrates 120 Years of Shredded Wheat

Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]