Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch. The print and poster ads show pictures of Chipotle’s food along with instructions on how to pronounce the brand’s name. The ads also feature the strapline “delicious however you say it”. The campaign […]
http://www.youtube.com/watch?v=03M7n8bMscM Kit Kat is back on Britain’s TV screens and reminding people to take a break with a campaign that features a high-speed car chase between cops and robbers. The TV spot, which broke yesterday, opens with a docklands car chase. As the two cars turn into a warehouse, both vehicles stop and the occupants […]
http://www.youtube.com/watch?v=B-3sVWOxuXc Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in […]
Reflex Nutrition has signed a deal with 20th Century Fox to partner with the release of ‘The Wolverine‘ on DVD as part of its biggest ad campaign to support its Instant Whey PRO protein drink. The print, social, digital and on-pack campaign will encourage people to go to the Reflex Nutrition Facebook Page in order […]
Weetabix has launched a campaign starring Jack Wilshere, the Arsenal and England footballer, Rebecca Adlington, the double Olympic gold medallist swimmer, and Jason Kenny, the triple Olympic gold medal-winning track cyclist. The campaign will include three online documentaries featuring Wilshere, Adlington and Kenny’s mothers talking about how important eating healthily was when the sports stars […]
Waitrose has brought back its ambassador Alan Titchmarsh for a new TV campaign by Bartle Bogle Hegarty, promoting British apples. In the 40-second ad, which launches tonight, gardening personality Titchmarsh tells the story of “the brilliantly British apples” on sale at Waitrose. The film opens on scenes of rainy fields. Titchmarsh explains in a voiceover […]
Mikado, the biscuit brand owned by Mondelez International, is relaunching across Europe with an idiosyncratic first campaign from its new creative agency, Fallon London. The campaign, launching in Germany and including TV, print and digital, hinges around a central film introducing a male character who visits a casino. He arrives by parachute and enters the […]
Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]