Adam Driver Surprises Military Family in Budweiser’s Fourth of July Ad

Adam Driver Surprises Military Family in Budweiser’s Fourth of July Ad

Years before he became Adam Sackler on television, and Kylo Ren in the movies, Adam Driver served in the U.S. Marine Corps. Shortly before he was due to be deployed to Iraq, he broke his sternum in a mountain biking accident and was medically discharged. That history provides an apt backdrop for Driver’s latest advertising gig—the short […]

Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]