Hunger was the root cause of an off the field fumble during the Snickers live Super Bowl LI commercial on February 5, as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game.
In response, Snickers released the following video statement featuring Driver:
“Just as life often imitates art, hunger got the best of Adam Driver,” said Allison Miazga-Bedrick, Snickers Brand Director. “We recognize the Snickers Live Super Bowl Commercial did not go as planned, so we’re issuing a buy one get one free offer for regular Snickers or Snickers Crisper bars at retailers nationwide to help fans prevent hunger mishaps of their own.”
The commercial by BBDO New York, was meant to be part of a fully integrated 360 campaign to reinforce the brand’s connection to hunger satisfaction before, during and after Super Bowl LI.
Source: Mars, Incorporated