Pot Noodle removes “offensive” slurping sound in targeted apology campaign

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]

Marmite Gene Testing Could Prove Whether You’re Born To ‘Love It Or Hate It’

Marmite Gene Testing Could Prove Whether You’re Born To ‘Love It Or Hate It’

A scientific study has shown that people’s taste preference for Marmite is in their genes. Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how […]

Haig Club Launches ‘Clubman’ Campaign Starring David Beckham

Haig Club Launches ‘Clubman’ Campaign Starring David Beckham

Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]

Marmite Teases Return of Controversial #MarmiteNeglect Campaign

Marmite Teases Return of Controversial #MarmiteNeglect Campaign

Marmite is threatening “full-scale Marmageddon” with the return of its controversial yet widely celebrated animal rescue spoof which escaped censure after generating hundreds of complaints. A teaser launched on January 6, trumpeting the return of the mockumentary in which jars of Marmite are rescued from the backs of kitchen cupboards and taken away for be […]