Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]
Lion’s biggest beer brand, XXXX Gold, is set to launch a brand new advertising campaign via Sydney agency Host, called ‘Take in the Gold’, which aims to inspire Australians to get the most out of the simple things in life – such as time spent with family and friends under the Australian sun all the […]
Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called “80 Years of Torment”, subverts the advertising cliché of taking a rose-tinted flashback view of an individual’s life a history as […]
People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is […]
Costa Coffee launched its new promise, ‘Never a Dull Cup’, with its biggest ever campaign that premiered on October 8. The promise builds on what has seen Costa become one of the UK’s favourite coffee shops, delivering handcrafted, barista-made coffee to over a million customers every day through over 2,000 stores and 20,000 baristas. But while […]
Tesco and Rothco have launched the first phase of an innovative new Christmas campaign, ‘Here’s to the Hosts’. Tesco’s ambition was to create a Christmas campaign that would really resonate with its customers on an emotional level. In response to this brief, Rothco devised that to win Christmas, Tesco needed to win hearts and minds […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
Tetley is launching a heroic £5m campaign to support its pioneering range of Super Teas – their biggest marketing drive yet outside black tea. Tetley Super Teas were the first teas to be launched in the UK with functional health benefits and carry EFSA approved health claims. With over one million shoppers the range has […]
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range […]