BBR Saatchi & Saatchi Unveil The Splendid Sequel

From the people who brought you 2015’s viral hit and the chocolate industry’s ickiest faces now comes the sequel.

A true glimpse into children’s psyche and what makes them tick – hint it’s not strong Bitter Dark Splendid Chocolate.

There is no way around it; some things (not many) still belong exclusively to the realm of adults
Dark chocolate is no exception. It’s not made for kids!


Agency: BBR Saatchi & Saatchi
Client: Strauss Group
CEO: Yossi Lubaton
Executive Creative Director: JonathanLang
VP Creative Director: Idan Regev
Creative Director: Yaron Perel
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv, Ronni Azulay
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Eran Harel
VP Client Services: BenMuskal, Maya Salomon
Supervisor: Yogev Atoon, LeeBryn, Daniel Shvartz
Account Executive: NaorAzubel, Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Creative Coordinator: Eva Hasson
Digital Creative Director: Idan Kligerman
Social Media: Aviv Melamed
Digital Studio: Michael Shely, Yossi Ben Aviv
ATL Studio: Yaron Keinan, Yulia Zak
Traffic: Ronit Doanis, Avia Ben Ishay
Production: POV
Post: Broadcast
Sound: Broadcast
Director: Roy Raz

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