VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY
Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]
New brand strategy aims to highlight Budweiser’s superior smooth taste and reconnect with younger audiences
Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior smooth taste. Budweiser, the world’s leading alcohol brand1, is crafted using a longer brewing process to create a unique, superior smoothness that won’t hold you back. With a taste and drinkability like […]
Ocado is delighted to announce it has appointed St Luke’s as its lead creative agency following a competitive pitch, held largely remotely. The review was run directly and involved a number of undisclosed agencies. Ocado’s ambitions are growing and St Luke’s remit will include development of a new brand positioning and creation of all above […]
Popular British ethical pioneer coffee brand Cafédirect is returning to TV screens next week with a new ad campaign following a ten-year break since its last appearance on television.
The fast-growing brand, which has listings in Co-op, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, is using the campaign to build on strong sales in a year which has seen it launch new products and redesign its packaging. In April the company unveiled its fifth single origin coffee, Mayan Gold, sourced from the Chiapas and Oaxaca […]
Filippo Berio, the UK’s leading Olive Oil brand*, is launching an integrated advertising, PR and social media campaign to increase pesto consumption… beyond pasta.
The far-reaching activity represents a significant investment in category growth and includes a new television creative featuring Filippo Berio’s iconic music. Print ads reaching over 15 million adults will be published during July, August and September in targeted food titles and Filippo Berio has also created a pesto recipe book which will be distributed in […]
The original American peanut butter brand, SKIPPY Peanut Butter, is to launch a £1.5m national TV and marketing campaign in the UK this month, with the key messages ‘unlike any other’ and ‘you haven’t tried peanut butter until you’ve tried SKIPPY® American Style Peanut Butter.. SMOOTH, CREAMY, DELICIOUS’. Aiming for a captive audience, with an addictive series […]
Luxury ice cream brand encourages nation to live authentically with boldest creative to date
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full. Now live in the UK, the campaign sees the General Mills-owned brand back on TV screens this summer with a striking, vibrant new creative, which centres around hero products from Häagen-Dazs’ fruit […]
As lockdown restrictions ease and people begin to meet up more outside, BACARDÍ and AMV BBDO want to mark this moment and help the nation navigate the social distancing measures still in place, whilst enjoying themselves. To celebrate the much-anticipated official reopening of bars, pubs and restaurants across parts of England from 4thJuly, a brand-new Snapchat lens […]
• Social spirit of Italy comes alive in new Peroni Nastro Azzurro advertising campaign • July 2020 sees launch of multi-channel advertising around unifying ‘Walk With Us’ message • Letter ‘From Italy to The World’ to kick-start the new campaign, starting with the UK • UK’s Number 1 Super Premium Beer brand taps into timeless Italian ritual to inspire nation
Peroni Nastro Azzurro, the UK’s Number 1 Super Premium beer brand, today launches a new global advertising campaign, ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK pubs, bars and restaurants open on a wider scale. The message focuses on the time-honored Italian tradition of La Passeggiata – an early […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB […]