Oreo has unveiled its new ‘Play With Oreo’ campaign that revolves around the concept of play, and is aimed at injecting fun and imagination into consumers’ lives. Released under Oreo’s previous ‘Wonderfilled’ platform, its latest installment is a delightful animation showing the various ways the cream-filled cookies can be eaten. It was created by The […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
Leo Burnett India has launched a brand new campaign inviting people to come and relish McDonald’s Double Patty range of burgers under its limited edition – “Doubles Fest.” The campaign is based on the insight that it’s even better when you get double of something you love. The overall creative articulation for the campaign is […]
Quiet Storm has launched its first TV campaign for Young’s Seafood since winning the account in July last year. Exploring the concept of food envy, the multi-million pound advertising campaign, features a new character for the Young’s brand – a discerning foodie cat called Malcolm – who loves his food. He longs for the Young’s […]
Crowdfunding has produced everything from limited-edition records and books to T-shirts, health products and drone technology. To date, though, crowdfunding hasn’t cracked the biggest advertising stage in the world: that big American football game in February. The brand geniuses at Newcastle Brown Ale, who made their great beer famous during last year’s Big Game season, […]
McDonald’s saw the sign. The Golden Arches dropped its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the […]
M&M’s Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety. On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M’s Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The […]
For the first time in living memory, legendary Australian cricketer and commentator Richie Benaud won’t be commentating at the cricket this Australia Day, which falls on 26th January. Instead, Sydney agency The Monkeys tasked Benaud with organising the ultimate Australia Day BBQ in a campaign for Meat & Livestock Association (MLA) that encapsulates what Australia […]
Newcastle Brown Ale tried but failed to sneak an ad into this year’s Super Bowl after entering a thinly disguised spot for its beer into Doritos’ Crash the Super Bowl user-generated ad competition. The irreverent beer brand has posted the deliberately clunky ad online after it failed to make the grade for Doritos’ Crash the […]
Super Bowl XLIX just got awesomer: The Skittles brand announced that it will be airing its first-ever Super Bowl ad, and it will be celebrating its first official inclusion in The Big Game in a variety of unexpected ways in the weeks leading up to the Feb. 1 kickoff. As an official sponsor of the NFL, Skittles […]