Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]
In its latest ad, as part of the ‘Wonderfilled’ campaign, Oreo along with creative agency The Martin Agency, puts the spotlight on a “mini mini mart”, accompanied by a catchy jingle. Previously thought to be nondescript, the mini store shoots to popularity when a family of four realizes it sells nothing but delicious mini Oreos. […]
‘Not for hipsters’—this seems to be the message that South African brewery Garagista Beer Co. is sending to the world. To convey their ‘disdain’ for the ironic, the brand has created a series of humorous ‘anti-hipster’ print ads that pokes fun at them and their lifestyle.
If 2013 was the year of the #selfie, then 2014 is set to be the year of the #friendsie, according to leading cider brand, Somersby. A new marketing campaign that kicks off in 20 countries demonstrates how a friendsie (a social version of a selfie), coupled with a Somersby, incites a feeling of togetherness and […]
How often do you scrutinize your burgers or tacos and checked if your orders indeed stack up to its photogenic counterpart as advertised on ads? In their newly-released prank video, YouTube comedy channel Mediocre Films, put fast food chains to the test of producing food that are as aesthetically-pleasing as shown on their ads. Watch […]
To promote Coca-Cola’s eco-friendly bottles that are partially made from plants, agency Ogilvy New York created a series of minimalistic ads. Making brilliant use of negative space, the ads are beautifully rendered in the company’s signature red and white. One ad shows a flower, but on a closer look, it also shows two faces kissing. […]
Fresh off another FAB season, Food & Beverage News’ exclusive partnership with the International Food and Beverage Creative Excellence Awards saw us get access to some closed doors, such as the judging session. On the 16th year of The FAB Awards we got to sit down with the Jury Chair of the Advertising, Interactive and […]
To launch a new children’s ready-to-drink dairy brand for IDP, JWT Vietnam has created an animation based franchise that includes an ongoing epic story, master-plot, characters, trailers, TVCs, a comic strip series, school and beach activations, and even a planned short movie. IDP’s large-scale move into animation-based branded content steps away from the conventional above-the-line […]
Budweiser, the official beer of the 2014 FIFA World Cup, has unveiled two experiential marketing initiatives to support its wider Rise As One FIFA World Cup campaign. The first, aimed at bringing consumers closer to the FIFA World Cup, is the Budweiser Challenger which creates an in-store theatre experience. The Budweiser Challenger will challenge consumers […]
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of 16th FAB Awards. The ceremony for the 16th edition of the Awards was held last night at the quintessentially British – The Hurlingham Club in London. The big winners of the night included AMV BBDO, who went home with the […]