Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.

Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.

Despite Nescafé’s good intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time.

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