Nescafé Print Ad Contains Two Foldable Paper Mugs For Sharing Morning Coffee

Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign.

Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with.

Despite Nescafé’s good intentions, we think it’s a bad idea to pour scalding, hot water into a paper mug that might collapse any time.

  Advertising, Beverage, Campaign, Foldable Paper Mugs, Innovation, Nescafe, Nestle, Newspaper, Non Alcoholic, Pop-Up Café, Print