Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction has recorded outstanding results for “The Scene” – a new advertising platform for CHIVAS18, the world’s leading purveyor of premium Scotch whisky. Reinvigorating Hong Kong’s fascination with movie-making, The Scene reached 10 million people and increased CHIVAS’ fan base by 50%. The Scene engaged […]
Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff, the world’s best-selling vodka, is here to remind people that fun nights out don’t have […]
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]
Japanese beer company Kirin has created a charmingly whimsical ad to promote its new ‘Salt and Fruit’ soda. Created as part of its ‘Sekai no Kitchen Kara’ series which translates to ‘From the Kitchens of the World’, the drink in this spot is apparently inspired by the flavors of Thailand. The ad features an adorable […]
German confectioner Haribo has launched a print ad campaign that features images of juicy fruits that have been digitally manipulated into the shape of the gummy bear. Known for producing these delicious bear-shaped chewy treats, the brand could hardly have found a better way to show how their gummy bears are filled with fruity goodness. […]
Doritos has teamed up with Joe Hart to offer fans the chance to take a penalty against the goal keeper as part of its latest campaign. The PepsiCo owned brand is inviting groups of friends to upload a video of themselves by 18 April showing off their football skills, after which eight teams of finalists […]
To demonstrate the portability of its drinks, British juice brand Robinsons and agency Iris Worldwide enlisted Oscar-winning special effects studio Framestore, who were behind the effects for Gravity, to create a space-themed ad for its new ‘SQUASH’D’ juice concentrate. The studio sent a group of eight on board a jet and dropped them from 35,000 […]
Lurpak has again ramped up mealtimes with another cinematic ode to cooking. Promoting the brand’s new Cook’s Range, the Wieden+Kennedy London-created ad features some typically outlandish food prep that’s not too dissimilar from last year’s ‘Weave Your Magic‘. With its extreme, moon-like close ups of flour, the inners of seedy fruit and more, it’s brilliant […]
The agency Tribal BBDO came up with a fun way to surprise McDonald’s drive-thru customers in Austria. They replaced the staff with quirky characters that included an opera singer, a wrestler, and many more. Many customers were good sports, but some were not amused.
United Biscuits is relaunching its Jacob’s brand in a £10 million push that will see a new Jacob’s masterbrand created, as well as updated packaging and a new advertising campaigns. UB says the move is part of the same ‘business vision’ that saw the £12 million relaunch of its McVitie’s biscuit brand in February. This […]