“If Carlsberg did erotic drama, it would be the best in the world. Probably.”
In its latest ad series, the Danish brewing company will have you know that if it does something, it would “probably” be the best in the world.
These four new ads are also part of the beer brand’s signature “If Carlsberg Did” theme, which last made an appearance four years ago.
Carlsberg’s director of strategy and innovation, Didrik Fjeldstad, said, “Carlsberg beer is made by natural, unique ingredients, and MacGuffin have helped us make these come to life in a refreshing and indulging way. Hereby, the beer itself is put on a pedestal, just where we think it should be. Probably.”