Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit […]
Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]
TBWA\Auckland and global brewing masters Carlsberg have taken things to a whole new level, creating probably the best pie in the world right here in New Zealand. Kiwis are huge pie fans. According to Food Standards Australia New Zealand, the average New Zealander eats 15 pies a year (collectively, that’s 66 million!). Building on […]
“If Carlsberg did erotic drama, it would be the best in the world. Probably.” In its latest ad series, the Danish brewing company will have you know that if it does something, it would “probably” be the best in the world. Produced by ad agency 72andSunny and production company MacGuffin Films, the slew of ads […]