New 3 Musketeers Bar Campaign Sheds Light On Age-Old Question of ‘Why 3?’

Mars Chocolate North America unveiled the 3 Musketeers Bar “Why 3?” campaign, the first new campaign for the brand in more than 10 years.

Developed by DDB Chicago, the humorous creative features the iconic Musketeers together for the first time in more than a decade. The series of four digital video spots, showcase why “3” is the ideal number of Musketeers in any situation, and that 3 Musketeers Bar is the perfect amount of chocolate, fluffy and Musketeer.

“We’re so excited to unveil our new ‘Why 3’ campaign because it features the beloved characters associated with our brand, but in a funny and unexpected way,” said Allison Miazga-Bedrick, Director, 3 Musketeers Brand.

“Our fans already love 3 Musketeers for the combination of chocolate and fluffy nougat and bringing back our iconic characters will not only delight our current brand fans, but also attract new, younger fans from the millennial demographic.”

3 Musketeers Bar originally was named for the three flavors – chocolate, strawberry and vanilla – that came in one package. While war time rationing in 1945 brought about the current all-chocolate bar, the name “3 Musketeers” remained, initiating the question of “Why 3?”

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