http://www.youtube.com/watch?v=Orxqjw3o9cw Mars has just launched a new television campaign in support of its Bites Portfolio. The first two spots in the campaign break this quarter and feature Snickers Bites—a bite-sized version of the brand’s popular candy bar that hit shelves last year. The commercials carry a new theme, “your favourite bars, bite-sized,” and beg the […]
On Sunday, February 2, teams from Seattle and Denver won’t be the only ones trying to go all the way at Super Bowl XLVIII. On game day, Coca-Cola will tell the story of a small but determined high school football player who earns the confidence of his team when he gets the game-time opportunity of […]
via YouTube There are people who play football. And, there are people who ride unicycles. Then, there are people who play football while riding unicycles. It’s those kinds of people – unicycling football players – that have inspired Pizza Hut to introduce the “Go For Greatness” campaign that officially launches today and continues throughout the […]
http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]
Newcastle Brown Ale is seeking to gain a slice of the Super Bowl advertising action without the hassle and expense of actually commissioning an ad and buying screen time – by firing up a tongue-in-cheek caricature of some of the bloated real-life offerings the game provides. The Heineken owned brand has teamed up with Droga5 […]
http://www.youtube.com/watch?v=aKNqojGjT_Q Mondelēz International has announced the launch of its new Cadbury Dairy Milk brand campaign, which kicked off on 18th January 2014. The eight-week campaign, developed to help drive sales of the £515m brand, celebrates the full roll out of Cadbury Dairy Milk’s contemporary new packaging design, reminding consumers of the delicious and chocolaty taste […]
Aquafina FlavorSplash, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens everywhere to “Make a Splash” and celebrate their passions. To help spread the word, the brand’s first-ever national commercial will include Austin Mahone along with his new single, “Mmm Yeah” featuring Pitbull. The single will […]
http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight. Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]
As the official beer sponsor of the NFL, Bud Light aims to help make The Big Game one of the safest yet through the launch of a powerful new campaign that inspires fans to “Stay in the Game.” Bud Light is launching the “Stay in the Game. Drink Responsibly.” platform through an integrated campaign that […]
http://www.youtube.com/watch?v=202Xm4NudkY Walkers launched its biggest ever giveaway of £1million as it brought back its hugely successful Do Us A Flavour campaign. The ad, which accompanies the campaign first aired on 17th January, saw Gary Lineker accosted by excited members of the public, eager to enter their flavour suggestions. Walkers is challenging everyone to suggest a […]