Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends.

The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir.

For those unfamiliar with Kusmi Tea, it’s the hip new tea brand that’s had incredible success in France and is quickly expanding to the UK and US.

It’s known for it’s funky packaging and striking visual language.

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