Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris has launched a beautiful new print campaign for McDonald’s. This new campaign promotes the brand’s delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it’s thrashing it down […]

Just Eat France travels back in time with new TV campaign by Buzzman

Just Eat France travels back in time with new TV campaign by Buzzman

Just Eat France has launched a new creative campaign travelling back in time with two 30-second TV adverts by Buzzman, starring its popular character from the future – Max. In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge. He journeys back to the Middle Ages and the […]

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

 At Monoprix, the brand says, customers come first. They think up new ways to facilitate their shoppers’ experience every day of the year, and Valentine’s Day is no different. Realising that over 50% of their customers are single, the grocery chain decided to play fixer-upper. In France, most cell phone numbers begin with “06”, […]

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