Martell Chanteloup XXO is Unveiled in Paris: An Exceptional Experience for a Landmark Launch

Martell Chanteloup XXO is Unveiled in Paris: An Exceptional Experience for a Landmark Launch

Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, during a dazzling event at the historic Petit Palais. This exceptional experience was appropriate for what is a landmark launch, not only for Maison Martell, the oldest of the great cognac houses and the global leader in prestige cognacs, but also for the world of […]

Burger King is Launching the Most Democratically Elected Burger

Burger King is Launching the Most Democratically Elected Burger

From September 2nd to October 6th, Burger King is running a new political event in France as it launches Democratic Burger: the first €2 democratically elected burger. For the first time in the brand’s history, the operation will invite French people to vote for the burger that they want to for €2 for the following […]

TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

TBWA/Paris Produces a Compelling Hymn to McMuffins for McDonald’s

Customers will now no longer have to race across town to get to McDonald’s before the clock strikes and Egg McMuffins go off the menu, as they will now be available all day long. McDonald’s and TBWA\Paris have released a film to mark the occasion, which is executed with as much creative panache as we’ve […]

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

Intermarché Celebrates 50th Anniversary with Touching Addition to Campaign Saga

To celebrate its 50th anniversary, Intermarché is back with a new film from the saga “we are producers and retailers to help you eat a little better every day”. In 2017 Intermarché moved millions with a three-minute film that allowed the brand to cover an emotional territory previously unseen in its category. We discovered a […]

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris has launched a beautiful new print campaign for McDonald’s. This new campaign promotes the brand’s delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows. The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it’s thrashing it down […]

Just Eat France travels back in time with new TV campaign by Buzzman

Just Eat France travels back in time with new TV campaign by Buzzman

Just Eat France has launched a new creative campaign travelling back in time with two 30-second TV adverts by Buzzman, starring its popular character from the future – Max. In the two adverts, directed by Jean-Baptiste Saurel, Max makes a sensational comeback with his iconic fridge. He journeys back to the Middle Ages and the […]

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

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