McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

 At Monoprix, the brand says, customers come first. They think up new ways to facilitate their shoppers’ experience every day of the year, and Valentine’s Day is no different. Realising that over 50% of their customers are single, the grocery chain decided to play fixer-upper. In France, most cell phone numbers begin with “06”, […]

Burger King France Offers a Restaurant to its Biggest Fan

Burger King France Offers a Restaurant to its Biggest Fan

 Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]