DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

DDB Paris’ Campaign for McDonald’s Monopoly Says Goodbye to Sore Losers

The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time. Which is good if you’re one of those types known as sore losers. OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!” Right, for […]

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

President Macron Visits New Carlsberg Glyptotek, as Carlsberg Group Invests in Kronenbourg Brewery

French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

Monoprix and Rosapark Introduce Phone Number-Inspired Gift Packs for Valentine’s Day

 At Monoprix, the brand says, customers come first. They think up new ways to facilitate their shoppers’ experience every day of the year, and Valentine’s Day is no different. Realising that over 50% of their customers are single, the grocery chain decided to play fixer-upper. In France, most cell phone numbers begin with “06”, […]

Burger King France Offers a Restaurant to its Biggest Fan

Burger King France Offers a Restaurant to its Biggest Fan

 Burger King France decided to surprise their biggest Facebook fan for Christmas, by offering him the biggest gift ever. Sullyvan K. is a Burger King Bordeaux Mérignac customer, who has posted the most comments on Burger King France’s Facebook page. He has written 637 comments so far. To thank him, the brand – along with […]

Millions tune in to watch LSBU chef Barry Johnson win the World Chocolate Masters

Millions tune in to watch LSBU chef Barry Johnson win the  World Chocolate Masters

Over a million viewers watched the Facebook livestream as Barry Johnson, chocolate lecturer at London South Bank University’s National School of Bakery, won the UK and Irish national selection of the World Chocolate Masters last week. After a day filled with all-sensory excitement created by UK and Ireland’s new generation of highly creative chocolatiers and […]

Sid Lee Paris is Seeing Double with Latest KFC France Spot

Sid Lee Paris is Seeing Double with Latest KFC France Spot

With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled. That’s what happened to football fans during the France-Spain match in March, when the billboards along the field flashed a […]