http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]
For this second edition, Badoit, the celebrated French brand of naturally sparkling water, created a stir once again on the Fête de la Gastronomie festival, once more hand-in-hand with two-star Chef Thierry Marx. Through an experience that came as a total surprise, the lucky drivers who happened to be Rue de Rivoli, in Paris, have […]
The humble French éclair has always been the classic, more traditional choice compared to fancier desserts like macarons and soufflés. With French pastry chef Christophe Adam’s re-invented éclair, dessert fiends will have much cause for excitement. Using ingredients like yuzu, fresh strawberries, popcorn, and salted caramel, Adam created a whole new series of tempting flavors […]
The Big Mac, the Cheeseburger, the Sundae, the French fries, the Chicken McNuggets and the Filet-O-Fish… six products from McDonald’s that belong to the prestigious group of iconic products. There is no need to name these products: you immediately recognize them. Long speeches aren’t necessary: everyone knows what they taste like and what they stand for. […]
Not so long ago, any time you mentioned the burgeoning Chinese taste for expensive fine bordeaux, someone would be sure to hoot, “Yes, but don’t they drink it mixed with Coca-Cola?” It used to be true, though it hasn’t been for some time, but continuing to laugh about it probably made us all feel better […]
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has won the Cannes Lions Grand Prix award in the creative effectiveness category, festival organizers confirmed. Separately, a campaign from McCann Melbourne for Metro Trains called “Dumb Ways to Die,” won the Grand Prix in the direct category and a […]
If you’ve been to Cannes Lions, you know that you can get booze any time day or night, but it’s almost impossible to find food after midnight. The result is a lot of drunk, hungry people stumbling around town at 3 in the morning. Deutsch LA wants to help those people this year with scooters […]
Italian fashion brand Giorgio Armani will be opening a pop-up restaurant, according to British VOGUE. The first of its kind, the ‘Armani/Caffé’ will have an interior fitted out with Armani/Casa furniture, and it will serve Armani-branded food and drink. With a space of 180-square-meters, the pop-up café would be able to house 70 guests—and would […]
Orangina-Schweppes France is expanding the package portfolio for the classic juice drink Oasis with the launch of P’tit Oasis in a brand new 200 ml package. Being a modern and innovative package, P’tit Oasis and Ecolean are a perfect match for meeting young consumer needs. With an air-filled handle and straw attached, Ecolean Air Aseptic […]