Martell Cognac Name Diane Kruger As Their Brand Ambassador

Martell Cognac Name Diane Kruger As Their Brand Ambassador

Hollywood Actress and self-confessed Francophile, Diane Kruger has been announced as Martell Cognac’s Ambassador for the brand’s 300th anniversary this year. The Martell House was founded in 1715 at the height of French Art de Vivre, a period of time in which gastronomy, tasting and craftsmanship were all celebrated. As the very oldest of the […]

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]

La Maison Cointreau Names Laetitia Casta As Creative Director

La Maison Cointreau Names Laetitia Casta As Creative Director

La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director. Cointreau and Laetitia Casta […]

French Supermarket Sells Inglorious Fruits & Vegetables To Reduce Food Wastage

French Supermarket Sells Inglorious Fruits & Vegetables To Reduce Food Wastage

French commercial supermarket chain Intermarché launched a brilliant campaign earlier this year, launching ‘Inglorious Fruits&Vegetables’. Utilizing film, print, poster and radio, the campaign celebrates the goodness of the failed fruits and vegetables that did would not normally make it the cut to be on the supermarket shelf. As a result, these fruits and vegetables are […]

Raison Pure Paris Gives Heineken Can A Cold Surprise In France

Raison Pure Paris Gives Heineken Can A Cold Surprise In France

French agency Raison Pure Paris has created a limited edition beer can for beer giants Heineken. The innovative design uses cold-activated ink to present consumers with a fun surprise when they chill their beer. The agency said,” The creative team imagined to icebound the red star, the iconic element of Heineken, to showcase this innovative […]

Whisky Bottles That Look Like They Are Covered In Tattooed Skin

Whisky Bottles That Look Like They Are Covered In Tattooed Skin

J&B Tattoo by Sphinx Real Tattooed Limited Edition Bottle by Sphinx directed by ButtonButton To celebrate the rich history of J&B’s rare scotch blend whisky, the Le Sphinx parlor tattooed 25 bottles to commemorate one of the emerging trends of the 19th century—getting a tattoo. This trend originated in London, with many sailors sporting tattoos […]