Maison Martell revealed its outstanding new cognac, Martell Chanteloup XXO, during a dazzling event at the historic Petit Palais. This exceptional experience was appropriate for what is a landmark launch, not only for Maison Martell, the oldest of the great cognac houses and the global leader in prestige cognacs, but also for the world of cognac as a whole, since Martell Chanteloup XXO initiates an entirely new category.
More than 100 guests travelled from 10 different countries to witness the unveiling of Martell Chanteloup XXO, an exceptional blend of 450 very old eaux-de-vie drawn from the four finest terroirs in the Cognac region. A supreme demonstration of the Martell art of blending, passed on through 300 years and nine generations of Cellar Masters, Martell Chanteloup XXO is accompanied by the Martell Chanteloup XXO Masterpiece.
This exquisitely crafted, made-to-order trunk is the centrepiece of an entire bespoke experience designed to bring cognac lovers closer to the creative process. Both were presented during a gala dinner orchestrated by Michelin three-star chef Guy Savoy, who worked for several months with Martell Cellar Master Christophe Valtaud to create dishes that would enhance the uniquely rich and complex aromas of Martell Chanteloup XXO.
Martell Chanteloup XXO and the Martell Chanteloup XXO Masterpiece were revealed as part of a breath-taking trampoline performance created exclusively for Maison Martell by acrobat and choreographer Yoann Bourgeois. Initially concealed under silk veils, the trunk was gradually uncovered as, with each perfectly controlled jump, Yoann Bourgeois lifted off the veils one by one. At last, at the climax of his performance, the Martell Chanteloup XXO Masterpiece and the exceptional cognac inside were dramatically revealed to the amazed and delighted audience.
With the unveiling of Martell Chanteloup XXO, Maison Martell demonstrates not only its savoir-faire and mastery of the art of blending, but also the spirit of audacity and innovation that are the legacy of its founder Jean Martell.
Source: Maison Martell