TBWA\Paris Peers Through Rain-Soaked Windows in New McDonald’s Print Ads

TBWA\Paris has launched a beautiful new print campaign for McDonald’s. This new campaign promotes the brand’s delivery service with a series of images of buildings and stormy skies, seen through rain-soaked windows.

The prints are made around the customer’s point of view and highlight the longing for simple, home-delivered food when it’s thrashing it down with rain outside.

It was shot by photographer Roberto Badin, chosen for his brilliant work on architecture and still life – as seen in his latest book ‘Inside Japan‘.

Source: Little Black Book

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